Wavy wedding bands will likely dominate in 2025.

The Rise of Statement Wedding Bands
Allysa Larson, a 31-year-old influencer, always envisioned her engagement ring featuring a large, emerald-cut diamond. However, she quickly discovered that pairing other bands with such a distinctive shape could be challenging. “The edges are sharp, so it’s very hard to find something that really complements it,” Larson told Business Insider. Despite loving the look of her sparkling gold wedding band with princess-cut diamonds, she sought to enhance her ring stack with additional unique pieces.

Larson is now among a growing number of individuals moving away from traditional wedding band designs in favor of statement pieces, including contoured metals and stacked diamond bands. These unconventional designs allow for greater creativity and individuality in expressing personal style.

The Wavy Wedding Band Trend
Wavy wedding bands are leading the charge in this trend. Anna P. Jay, a gemologist and private jeweler based in Massachusetts, notes the increasing demand for custom, statement-making bands, including wave-shaped designs. “We’re seeing a rise in elongated-shape diamonds in lower settings, which is why you’ll also see these curved wedding bands to accommodate that,” Jay explained. Unlike previous generations who often purchased pre-made engagement and wedding ring sets, today’s buyers prefer one-of-a-kind designs that reflect their unique tastes.

Some people choose wavy or curved bands as their main wedding rings, while others stack them alongside their engagement rings and traditional bands. One standout design is the $2,400 Lucy Wave Band from San Diego-based jeweler Marrow Fine. Inspired by a custom piece for a client, the band features cascading diamonds of varying sizes set on a dramatically curved gold band. According to Marrow Fine’s founder, Jillian Sassone, the Lucy Wave Band has become one of their top-selling designs over the past five years.

Larson, for instance, discovered the Lucy Wave Band while visiting a Marrow Fine booth at a work event. Initially skeptical, she was surprised by how well it complemented her engagement ring. “The spacing of it with my engagement ring actually took my breath away,” she shared.

Accessible Options for Wavy Bands
For those seeking more affordable alternatives, wavy bands are also widely available on platforms like Etsy and from brands like Oomiay. Additionally, other statement styles, such as enamel bands, are gaining traction. Sassone noted the enduring popularity of their Til Death Ring, a modern take on Victorian mourning jewelry. Available in black, white, and burgundy enamel, these rings range from $900 to $1,450, catering to buyers who want distinctive, timeless pieces.

Debate Over Bold Wedding Bands
Despite their growing popularity, not everyone is a fan of unconventional wedding bands. Critics on platforms like TikTok have questioned whether trendy styles like wavy bands will stand the test of time. “What happened to classic plain wedding bands?” one user commented on a viral TikTok video featuring bold ring designs. Another remarked, “It completely takes away from the engagement ring.”

However, Sassone, Larson, and Jay all agree that the choice of a wedding band ultimately comes down to personal preference. “A lot of our clients are trendy,” Sassone explained. “They’re the ‘it’ crowd—into cool music and the latest trends. So, they may not want something simple, and that’s perfectly fine!”

At the end of the day, wedding bands are deeply personal, and the right choice is the one that resonates with the wearer. For many, standing out with bold, stylish designs is the perfect way to express their individuality and modern taste.