There are various trend podcasts, however few are as unfiltered and uncooked as I’m Not Useless. The present was based final 12 months by trend world buddies Sarah Clary and Christina Glickman.
The purpose of the podcast was to create a neighborhood the place ladies can join over shared experiences. The podcast identify comes from ladies seeing one another. “It represents the resilience of ladies within the face of strain to do all of it,” mentioned Glickman.
“It’s about discovering power in vulnerability, braveness in adversity, and discovering the moments of pleasure that remind us of what it’s to be, and really feel, alive.”
It is a protected area, and ladies like Julianne Moore, Jennifer Gray and Megan Rapinoe have been company. The main target is on constructing connections with none judging or pettiness. “It is a place the place ladies can interact in significant conversations about triumphs, failures, and every little thing in between,” mentioned Clary, who labored as a designer at J. Crew and helped Jenna Lyons launch her model, Loveseen earlier than becoming a member of the editorial workforce at Coveteur.
In the meantime, Glickman is a TEDx speaker who has hosted her personal podcast referred to as Xtra: Life & Type Unscripted, and is the managing director of magnificence model, Beautycounter.
The podcast is now in its second season, they usually have all kinds of company of ladies you realize—or ought to know. It consists of Mary McGee, an 87-year-old motorbike highway racer who has blazed by the desert with Steve McQueen and Jamie Lynn Sigler, who’s finest identified for her function within the HBO sequence, The Sopranos however now runs a podcast referred to as Messy with Christina Applegate. They lately had athletes Megan Rapinoe and Sue Hen discuss their new podcast, A Contact Extra, too.
“It would all the time be about ladies and their tales,” mentioned Clary. “It began with a telephone name final January. We felt like a whole lot of ladies we knew appeared to have an invisible expiration date hanging on them. That there was a chapter closed or that they didn’t have permission to alter. And actually, it made us mad.”
She explains: “We needed to shout: ‘hey, ladies, you aren’t lifeless when you determine to alter careers, otherwise you determine to get divorced or by no means have kids.’ We needed ladies to know they’re extra alive than ever, so we determined we wanted to do one thing to ignite that feeling. And that began with ladies supporting ladies by storytelling.”
The I’m Not Useless podcast identifies itself extra broadly than only a podcast. It’s a self-proclaimed media firm however defining that 2024 is considerably of a problem contemplating the media trade is in fixed flux. Their merch store options an array of branded trend objects, from a embroidered blue collar shirt, to socks, striped pajamas, caps and tote baggage.
“Ladies aren’t one factor, so we don’t wish to discuss to our viewers in only one means,” mentioned Glickman. “That’s the great thing about trendy media: accessibility. We wish to interact with ladies on varied platforms whether or not or not it’s by the podcast, social media, merchandise and, most significantly, in a means that issues.”
The latest episode that includes Julianne Moore had the actor providing perception into her personal life. As she mentioned: “I believe ladies understanding that there’s extra alternative makes it simpler to really feel beneficiant with each other, and I believe we’ve additionally realized as we’re doing this, we’ve realized that our best allies are one another.”
The duo really feel that girls needs to be having extra sincere conversations with one another. “Celebratory ones, humorous ones,” mentioned Glickman. “Those that make you’re feeling much less alone and motivated to maneuver by life in a means that’s by yourself phrases. And that irrespective of the way you present up you could have allies rooting for you.”
Clary mentioned she has shared her most susceptible moments on the podcast, and it has helped ladies going by the identical factor.
“I need ladies to seek out neighborhood of their conversations with different ladies,” she mentioned.
The podcast’s sponsor for the second season is a trend model referred to as Mom. To help the podcast, the model is donating to Everytown For Gun Security to assist help safer gun legal guidelines.
Subsequent up, Glickman and Clary will proceed to host the podcast by its second season and proceed to develop the model.
“We do imagine that everybody has a narrative,” mentioned Clary. “We wish to share the on a regular basis hustle, reinventions, perseverance, insecurities and grit of the ladies you don’t know. The ladies which might be placing their head down, doing it and failing and succeeding, all with out celebration.”
Take heed to I’m Not Useless on Apple Podcasts or Spotify.